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Oliver Buchannon
Geb Vence
BRAND'S lost me at the subscribe button

Mar 3, 2026

•

4 min read

BRAND'S lost me at the subscribe button

No pop-up. No fast delivery. One very avoidable bottleneck.

Geb Vence
Geb Vence
Beverly's "Sign Up" button does nothing (and they don't know it)

Mar 2, 2026

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4 min read

Beverly's "Sign Up" button does nothing (and they don't know it)

I clicked it 3 times. Nothing happened.

Geb Vence
Geb Vence
AZO's 20% offer is buried where no one looks

Mar 1, 2026

•

4 min read

AZO's 20% offer is buried where no one looks

Found it. Most subscribers won't.

Geb Vence
Geb Vence
Why Core Nutritionals' bottom-of-page form is a revenue leak?

Feb 28, 2026

•

5 min read

Why Core Nutritionals' bottom-of-page form is a revenue leak?

No pop-up. No urgency. Here's what that means.

Geb Vence
Geb Vence
Persona's welcome email took 4 minutes to arrive

Feb 27, 2026

•

5 min read

Persona's welcome email took 4 minutes to arrive

That's long enough to lose the sale.

Geb Vence
Geb Vence
The pop-up that collects zero emails

Feb 26, 2026

•

5 min read

The pop-up that collects zero emails

Microbiome Labs is running a lead gen campaign that leads nowhere.

Geb Vence
Geb Vence
Why LivBalance's 10% off isn't converting like it should

Feb 25, 2026

•

5 min read

Why LivBalance's 10% off isn't converting like it should

It's not the offer. It's where the email lands.

Geb Vence
Geb Vence
KAL Vitamins is invisible in every inbox

Feb 24, 2026

•

4 min read

KAL Vitamins is invisible in every inbox

No pop-up. No welcome flow. Here's the damage.

Geb Vence
Geb Vence
Why Landers.ph is losing signups before the first email

Feb 23, 2026

•

4 min read

Why Landers.ph is losing signups before the first email

The pop-up is doing the opposite of what it should.

Geb Vence
Geb Vence
MET-Rx has no pop-up. Here's what that costs

Feb 22, 2026

•

5 min read

MET-Rx has no pop-up. Here's what that costs

The brand that invented protein powder is leaving buyers cold.

Geb Vence
Geb Vence
Why Neurobion PH is invisible to its own website visitors?

Feb 21, 2026

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4 min read

Why Neurobion PH is invisible to its own website visitors?

Doctors trust them. Their website doesn't capture anyone.

Geb Vence
Geb Vence
MINAMI's pop-up is stealing from their welcome flow

Feb 20, 2026

•

5 min read

MINAMI's pop-up is stealing from their welcome flow

A survey firing where a 20% offer should be.

Geb Vence
Geb Vence
The one friction point bleeding Metamucil's challenge signups

Feb 19, 2026

•

5 min read

The one friction point bleeding Metamucil's challenge signups

It's not the email. It's what happens before it.

Geb Vence
Geb Vence
America's #1 protein brand lost my signup

Feb 18, 2026

•

4 min read

America's #1 protein brand lost my signup

"No pop-up, no form, no way in"

Geb Vence
Geb Vence
Champion Performance's $0 welcome series

Feb 13, 2026

•

3 min read

Champion Performance's $0 welcome series

Can't send emails when you don't collect them

Geb Vence
Geb Vence
True Health for Life's invisible welcome flow

Feb 12, 2026

•

3 min read

True Health for Life's invisible welcome flow

"I visited the site this morning. Found something missing."

Geb Vence
Geb Vence
Why Pure's two-step signup is killing conversions

Feb 11, 2026

•

5 min read

Why Pure's two-step signup is killing conversions

Most supplement brands lose 60%+ of homepage visitors who never make it to the email signup. Here's Pure's friction point.

Geb Vence
Geb Vence
Nutricost is giving away 35% discounts (without capturing emails)

Feb 10, 2026

•

5 min read

Nutricost is giving away 35% discounts (without capturing emails)

$540M brand. Zero email capture. Here's what's broken.

Geb Vence
Geb Vence
Life'sDHA has zero email signups (NASA would be disappointed)

Feb 9, 2026

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5 min read

Life'sDHA has zero email signups (NASA would be disappointed)

They pioneered algal omega-3s in space. But on Earth? No list.

Geb Vence
Geb Vence
Designs for Health has no email list

Feb 8, 2026

•

5 min read

Designs for Health has no email list

35 years of practitioner trust. Zero way to capture buyer emails.

Geb Vence
Geb Vence
One A Day's invisible bottleneck costs millions

Feb 7, 2026

•

4 min read

One A Day's invisible bottleneck costs millions

No pop-up. No welcome flow. No email capture.

Geb Vence
Geb Vence
Align's $50M+ retail problem nobody's talking about

Feb 6, 2026

•

4 min read

Align's $50M+ retail problem nobody's talking about

They're the market leader with zero email leverage

Geb Vence
Geb Vence
5 minutes doesn't sound like much (until you lose 40%)

Feb 5, 2026

•

4 min read

5 minutes doesn't sound like much (until you lose 40%)

What I found in Swanson's email delivery

Geb Vence
Geb Vence

Email Rev Lab

Daily Klaviyo audits that show supplement brands their revenue leaks.

© 2026 Email Rev Lab: Daily Klaviyo audits that show supplement brands their revenue leaks.
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