Hey, it's Geb from Email Rev Lab!
I went to Landers.ph to check out their Ester-C Vitamin C listing.
Before I could see anything, a pop-up hit me.
Not a discount offer. Not "get P100 off your first order." Just: "Download our app. 10,000+ marketplace finds."
That's the first thing a new visitor sees.
Then I looked for the sign-up. It's a small link at the top right, easy to miss. When you click it, a full account creation form opens: email, password, confirm password, and then it asks if you're a membership card holder. If you say yes, you add your card number and printed name on top of that.
That's a lot to ask before you've given them a single reason to stay.
The Brand Bridge:
Landers opened its first store on June 22, 2016, and grew to 15 branches by December 2024. Chairman Lowell L. Yu built Landers around one idea: give members more value every single visit.
That value-first promise works in-store. Online, it breaks at the pop-up.
The Pop-up Test:
The pop-up is there to push app downloads. That's a company goal. But for a cold visitor who's just browsing a product page, it's noise.
No offer. No email capture. Just a QR code and "Download Now."
Most people close it and keep scrolling. Or they leave entirely.
The Tech Test:
The sign-up flow requires full account creation before Landers captures any email. Password, confirm password, membership details. That's a high-friction barrier.
If a visitor drops off mid-form (and many do at this friction level), Landers gets nothing. No email. No retargeting window. No Klaviyo flow trigger.
The list likely isn't growing as fast as it should because the entry point is too hard.
The Inbox Test:
With no lightweight email capture feeding Klaviyo, the welcome flow has no consistent fuel. A welcome sequence can only work if subscribers are actually getting in.
The Email Creative Test:
Hard to audit what isn't arriving consistently. The email creative conversation starts after the list-building problem is fixed.
The Impact Statement:
The more steps between a visitor and their first email, the fewer subscribers make it through. Every extra field is a door that a percentage of people won't walk through.
The Curiosity Hook:
Here's what I'm curious about: how many visitors close that app pop-up and never open Landers.ph again?
The Fix (Front-End + Klaviyo):
Replace the app-download pop-up with a two-field email capture: first name and email. Pair it with a real incentive, like P100 off or early access to the next Super Crazy Sale.
Connect that form directly to a Klaviyo list. Set a welcome flow to trigger within 60 seconds of sign-up.
Move the app download pitch to Email 2 or 3 in the welcome sequence, after the subscriber has seen the value and opened it once.
I send these audits daily because bottlenecks like this can be fixed in one day with the right information.
Want me to audit your Klaviyo account the same way?
Reply to this email and I'll send you a free breakdown of where your welcome series is leaking revenue.
Geb Vence
P.S. I run Email Rev Lab. We've generated $334k+ for brands by building systems that feel like conversations, not ads. I only work with 3 brands per month. Schedule your call here.