Hey, it's Geb from Email Rev Lab!
Jim Heflin founded Beverly International in 1967 because supplement companies were lying to people.
Fake claims. Cheap ingredients. No results.
So Jim built Beverly on one thing: what's on the label is actually in the bottle.
That was 58 years ago.
Roger and Sandy Riedinger carried that torch when they acquired the company in 1998. Today, Beverly is still called "the best-kept secret in bodybuilding" by their own community.
So here's what's wild.
A brand that was literally built to fight misinformation is misleading visitors right now with a Sign Up button that does absolutely nothing.
The Pop-up Test:
No pop-up exists on beverlyinternational.com.
Zero. None. No exit-intent trigger. No timed offer. No scroll-triggered opt-in.
For a brand with 58 years of trust and a loyal community of natural athletes, this is the biggest open wound in their entire funnel.
The Tech Test:
I clicked "Sign Up" in the top navigation.
Nothing happened.
No form appeared. No modal opened. No redirect. The button is completely dead.
I clicked it three more times. Still nothing.
This isn't a design problem. It's broken infrastructure. Someone likely disconnected a Klaviyo form ID from the site button, and nobody caught it.
The Inbox Test:
I never received an email because there was no form to complete.
Which means Beverly has no welcome flow firing for anyone who finds that button. Or if they do, it's only reaching people who stumble onto another path to subscribe. That's a fraction of potential subscribers.
The Email Creative Test:
Can't evaluate what never arrives.
But the banner copy at the top of their site is solid: "Join the legacy of excellence with Beverly International." They have a clear brand voice. Their No Nonsense Magazine is a content asset most brands would kill for.
The brand is there. The infrastructure isn't.
The Fix (Klaviyo, 1 Day):
Go to Klaviyo. Create a new sign-up form using the embedded or pop-up format.
Set trigger: "Show on page load after 3 seconds" OR on exit intent.
Offer something specific. "Get our No Nonsense Supplement Guide free" works better than a generic "Sign Up."
Connect the form to your site by replacing the broken Sign Up email button with the Klaviyo embed code.
Test it on mobile before going live. The whole thing takes about 4 hours to implement properly.
Most heritage supplement brands lose 35-50% of their potential list growth to broken or missing opt-in infrastructure.
Here's what I'm curious about: how many people hit Beverly's homepage every month and walk out the back door without ever entering their ecosystem?
Beverly has earned the right to a loyal email list. They just need a front door that actually opens.
I send these audits daily because bottlenecks like this can be fixed in one day with the right information.
Want me to audit your Klaviyo account the same way?
Reply to this email and I'll send you a free breakdown of where your welcome series is leaking revenue.
Geb Vence
P.S. I run Email Rev Lab. We've generated $334k+ for brands by building systems that feel like conversations, not ads. I only work with 3 brands per month. Schedule your call here.