We Break Down One Supplement Brand Email Every Day

See exactly where supplement brands lose revenue in email — and what to do about it in yours.

Latest Issues

Ancestral's SMS flow is failing first-time buyers

Jun 15, 2026

The pop-up made a promise the text never kept.

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Perfect Supplements sent zero emails in 23 minutes.

Jun 9, 2026

A silent welcome flow problem worth fixing.

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BIOptimizers' welcome flow has a 3-step gap.

Jun 4, 2026

No offer. No story. Just an IT ticket.

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Laird Superfood lost me after 6 pop-ups

Jun 2, 2026

Six screens. One missing discount code.

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Rootine's welcome email still hasn't arrived.

May 28, 2026

I signed up 53 minutes ago.

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What's New with Email?

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