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Oliver Buchannon
Geb Vence
MaryRuth's signup flow has two exits, not one

Mar 19, 2026

•

4 min read

MaryRuth's signup flow has two exits, not one

One leads straight to a competitor.

Geb Vence
Geb Vence
Jarrow's welcome email called me nobody

Mar 18, 2026

•

5 min read

Jarrow's welcome email called me nobody

Here's what I found inside their Klaviyo flow

Geb Vence
Geb Vence
Why Herb Pharm's 15% off code is hiding from buyers

Mar 17, 2026

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5 min read

Why Herb Pharm's 15% off code is hiding from buyers

It's not where they think it is.

Geb Vence
Geb Vence
No pop-up. No welcome email. What now?

Mar 16, 2026

•

4 min read

No pop-up. No welcome email. What now?

I audited Genestra's site. Here's what I found (and didn't find).

Geb Vence
Geb Vence
The bottleneck hiding in Gaia Herbs' welcome flow

Mar 15, 2026

•

6 min read

The bottleneck hiding in Gaia Herbs' welcome flow

It landed in Promotions. And that's just the start.

Geb Vence
Geb Vence
Why Femibion's sign-up form converts to silence

Mar 14, 2026

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4 min read

Why Femibion's sign-up form converts to silence

The footer form has one job. It's failing.

Geb Vence
Geb Vence
Dr. Organic's welcome flow has a timing problem

Mar 13, 2026

•

5 min read

Dr. Organic's welcome flow has a timing problem

11 minutes. Still nothing. I checked twice.

Geb Vence
Geb Vence
Carlson's double opt-in is costing them buyers tonight

Mar 12, 2026

•

5 min read

Carlson's double opt-in is costing them buyers tonight

Here's what happens when confirmation goes nowhere.

Geb Vence
Geb Vence
The 5-minute delay in Liquid I.V.'s welcome flow

Mar 11, 2026

•

5 min read

The 5-minute delay in Liquid I.V.'s welcome flow

That's 5 minutes for your buyer to forget you exist.

Geb Vence
Geb Vence
Schiff's sign-up is costing them buyers

Mar 10, 2026

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5 min read

Schiff's sign-up is costing them buyers

I clicked the button. It asked me to create a password.

Geb Vence
Geb Vence
Puritan's Pride skips the most important step

Mar 9, 2026

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5 min read

Puritan's Pride skips the most important step

No pop-up means no urgency, and buyers don't wait.

Geb Vence
Geb Vence
Why Optimum Nutrition's pop-up is a broken promise

Mar 8, 2026

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4 min read

Why Optimum Nutrition's pop-up is a broken promise

They asked for my email. I'm still waiting.

Geb Vence
Geb Vence
Nature Made's welcome email took 12 minutes

Mar 7, 2026

•

5 min read

Nature Made's welcome email took 12 minutes

The confirmation step is costing them subscribers before they ever see a discount.

Geb Vence
Geb Vence
Why Klean Athlete lost me 11 minutes after sign-up

Mar 6, 2026

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4 min read

Why Klean Athlete lost me 11 minutes after sign-up

No pop-up. No discount. No email. That's three strikes.

Geb Vence
Geb Vence
Estroven's welcome email took 4 minutes after confirmation

Mar 5, 2026

•

5 min read

Estroven's welcome email took 4 minutes after confirmation

Here's what that delay is costing them.

Geb Vence
Geb Vence
Cellucor's signup is buried at the bottom

Mar 4, 2026

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5 min read

Cellucor's signup is buried at the bottom

No pop-up. No urgency. Buyers leave before they scroll.

Geb Vence
Geb Vence
BRAND'S lost me at the subscribe button

Mar 3, 2026

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4 min read

BRAND'S lost me at the subscribe button

No pop-up. No fast delivery. One very avoidable bottleneck.

Geb Vence
Geb Vence
Beverly's "Sign Up" button does nothing (and they don't know it)

Mar 2, 2026

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4 min read

Beverly's "Sign Up" button does nothing (and they don't know it)

I clicked it 3 times. Nothing happened.

Geb Vence
Geb Vence
AZO's 20% offer is buried where no one looks

Mar 1, 2026

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4 min read

AZO's 20% offer is buried where no one looks

Found it. Most subscribers won't.

Geb Vence
Geb Vence
Why Core Nutritionals' bottom-of-page form is a revenue leak?

Feb 28, 2026

•

5 min read

Why Core Nutritionals' bottom-of-page form is a revenue leak?

No pop-up. No urgency. Here's what that means.

Geb Vence
Geb Vence
Persona's welcome email took 4 minutes to arrive

Feb 27, 2026

•

5 min read

Persona's welcome email took 4 minutes to arrive

That's long enough to lose the sale.

Geb Vence
Geb Vence
The pop-up that collects zero emails

Feb 26, 2026

•

5 min read

The pop-up that collects zero emails

Microbiome Labs is running a lead gen campaign that leads nowhere.

Geb Vence
Geb Vence
Why LivBalance's 10% off isn't converting like it should

Feb 25, 2026

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5 min read

Why LivBalance's 10% off isn't converting like it should

It's not the offer. It's where the email lands.

Geb Vence
Geb Vence
KAL Vitamins is invisible in every inbox

Feb 24, 2026

•

4 min read

KAL Vitamins is invisible in every inbox

No pop-up. No welcome flow. Here's the damage.

Geb Vence
Geb Vence
Why Landers.ph is losing signups before the first email

Feb 23, 2026

•

4 min read

Why Landers.ph is losing signups before the first email

The pop-up is doing the opposite of what it should.

Geb Vence
Geb Vence
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Email Rev Lab

Daily Klaviyo audits that show supplement brands their revenue leaks.

© 2026 Email Rev Lab: Daily Klaviyo audits that show supplement brands their revenue leaks.
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