Hey, it's Geb from Email Rev Lab!
Jack Savage started Everyday Dose from his dad's garage in Topanga during the pandemic.
He spent 20 years on ADHD medications Libsyn before building something better. Jitters. Crashes. Gut rot from regular coffee. He knew the pain because he lived it.
He built Everyday Dose into a 400,000-subscriber functional coffee brand. Apple Podcasts One scoop. Five ingredients. Real results.
So it stings a little to tell him his welcome flow is wasting the best segmentation data he's already collecting.
The Brand Bridge:
Everyday Dose is one of the few brands where the founder IS the customer. Everyday Dose was born from Jack's discovery that adaptogens and nootropics could replace the coffee-and-stimulant rollercoaster. Medium
The pop-up even asks buyers which side effect they're dealing with. That's brilliant positioning.
But collecting that answer and then sending everyone the same generic welcome email? That's a missed shot.
The Pop-up Test:
Clean. Smart. Differentiated.
The quiz mechanic ("Which coffee side effect are you dealing with?") is the best pop-up I've seen in this space. Four choices: gut discomfort, jitters/anxiety, energy crashes, inflammation.
I clicked inflammation. The promise: 40% OFF plus free gifts. Strong offer.
The Tech Test:
The email landed at 5:47 PM. The same minute I submitted my email. Primary inbox. Sender name: "Jack Everyday Dose."
Delivery speed: fast. Primary inbox placement: a win. No complaints here.
The Inbox Test:
Subject line does the job. But it's generic.
"Here's your 40% OFF + free GIFTS" doesn't reference what I told them. If I said "inflammation," the subject line should say something like, "Your inflammation fix, plus 40% OFF."
One change. Big difference in opens.
The Email Creative Test:
The email opens with Jack introducing himself. Warm. Founder-led. That's right.
Then it lists ingredients.
The pop-up asked me what I was struggling with. The email should open with that same pain. Connect Chaga's anti-inflammatory properties directly to my answer. Instead, it sends a list of features to everyone.
It's selling coffee. Not solving inflammation.
The Solution:
In Klaviyo, capture the quiz answer as a custom profile property when the form is submitted. Tag each subscriber with their selected pain point.
Build four welcome flow variants triggered by that property. Each version opens with the subscriber's specific pain point and names the exact ingredient that addresses it before delivering the discount.
Keep the rest of the flow identical. Only the first email changes.
One day to build. Immediate lift on relevance.
Real-time welcome emails convert at 4.01% versus 0.94% for average welcome emails. Invesp Everyday Dose is already nailing the delivery speed. The next unlock is matching the message to what the subscriber just told them.
Here's what I'm curious about: Everyday Dose is collecting four clean segments on every new subscriber. What's their click rate on that first email right now, and what would it look like if each segment got their own version?
I send these audits daily because bottlenecks like this can be fixed in one day with the right information.
Want me to audit your Klaviyo account the same way?
Reply to this email and I'll send you a free breakdown of where your welcome series is leaking revenue.
Geb Vence
P.S. I run Email Rev Lab. We've generated $334k+ for brands by building systems that feel like conversations, not ads. I only work with 3 brands per month. Schedule your call here.