Hey, it's Geb from Email Rev Lab!
Last night at 8:53 PM, I scrolled to the bottom of Codeage's homepage and typed in my email.
No pop-up triggered. No discount offered. Just a plain footer form labelled "Sign up to get the latest news."
Twenty-one minutes later, the welcome email hit my inbox.
By then, I'd already moved on.
The Brand Bridge:
Codeage founder Augustin Quancard built this company around one belief: that every person deserves supplements "just as unique" as they are. Since 2017, they've backed that belief with a COA on every batch and cGMP-certified manufacturing.
That's a high standard for ingredients. But the welcome flow doesn't match it.
A 21-minute delay and a generic "Hi there, we are deeply grateful" opener isn't the premium experience their products promise.
The Pop-up Test:
There isn't one.
Codeage has zero pop-ups on their homepage. No exit intent. No scroll trigger. No timed offer.
That means every visitor who doesn't scroll all the way to the footer never gets a chance to opt in. That's most of them.
According to Omnisend data from 1.24 billion pop-up displays, the average email pop-up conversion rate is 2.1%. Codeage is capturing 0% from every visitor who doesn't find that footer form. Omnisend
The Tech Test:
I signed up at 8:53 PM. The email arrived at 9:14 PM. That's a 21-minute gap.
According to Invesp, the conversion rate is 4.01% for real-time welcome emails vs. 0.94% for delayed ones, a 327% difference in conversion rate. Invesp
The Inbox Test:
The email landed in Primary. That's good.
But the subject line was "Discover the world of Codeage." Generic. No curiosity. No urgency. No hook.
The preview text cut off before it said anything useful.
The Email Creative Test:
The email opens with "Hi there." No name. No reference to what they signed up for.
It's a product catalogue in email form. Three top sellers, some social links, and a phone number. No story. No reason to buy now. No offer.
Codeage talks about decoding longevity. The email reads like a pamphlet.
The Fix (Klaviyo):
Add a homepage pop-up with a 10-15% discount. Set it to fire after 5 seconds or on exit intent. This captures subscribers who never find the footer form.
In Klaviyo, open your Welcome Series flow. Set the first email trigger to "immediately." Not hourly. Immediately.
Rewrite the first email. Lead with Augustin's founding story. One paragraph. Then the offer. Then the products.
Real-time welcome emails convert at 4.01% vs. 0.94% for delayed ones. Codeage is running at a 21-minute delay with no pop-up feeding the list in the first place. Invesp
Here's what I'm curious about: what does their welcome flow revenue per email look like right now, knowing new subscribers waited 21 minutes for a "Hi there"?
Codeage built something genuinely ambitious. The Longevity Code deserves a welcome flow that acts like it.
I send these audits daily because bottlenecks like this can be fixed in one day with the right information.
Want me to audit your Klaviyo account the same way?
Reply to this email and I'll send you a free breakdown of where your welcome series is leaking revenue.
Geb Vence
P.S. I run Email Rev Lab. We've generated $334k+ for brands by building systems that feel like conversations, not ads. I only work with 3 brands per month. Schedule your call here.